Flexibition #9: Salvador Dali ‘L’Apothéose du Dollar’

I know next to nothing about this but picked it up because of the cover and Dali‘s involvement. According to Discogs it’s a “Short commercial recorded by Salvador Dalí for Crédit Commercial de France (CCF). Sponsored by Publicis. Probably issued in 1967.”
The Continuo blog however thinks it was released in 1971 and describe it thus, “In 1971, the french bank Crédit Commercial de France was selling (not offering) Salvador Dali‘s book L’Apothéose Du Dollar to its customers in CCF agencies all over the country. To promote the book and their customer-oriented financial services they had their advertising agency Publicis create this disc for which Dali wrote a remarkably cynical Dollar appraise. The first part is Dali reading the great poem above. The 2nd part is a bank PR promoting the CCF. The final part is Dali promoting his own book.”  All dialogue is in French and the Continuo post contains a transcript of the poem Dali reads.


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