Flexibition #24: The Magic Cube

Flex24_MagicCubecover
The Magic Cube is a real oddity – a 9″ flexi disc that comes in a stickered envelope with a flat-packed cardboard cube that springs into shape once opened. Or that’s the idea, you have to attach a fiddly elastic band inside the cube for it to work and even then it’s slightly haphazard in shape, leaving you wondering, ‘why?’. It’s a clever bit of paper engineering but its only purpose seems to be to carry the track list for the disc it arrived with (it’s too small to fit the flexi inside).
Flex24_MagicCube

Flex24_MagicCubeback

Designed by Martin Oelenheinz and released in 1982 with a sticker stating ‘9 Psychedelic Greats plus Mind-Blowing Gimmick’ and a hand stamped number for the edition (mine is a bit worse for wear). There’s virtually no info about it on the web and the only label info is Eva-Tone. The music contained on the double-sided disc is full on fuzzed out 60s garage and psych rock as you can probably tell by the titles above. Most of the tracks are on YouTube and it’s all pretty great stuff. Anyone with any more info please post in the comments, I’d like to know where this was first available and who / why / what the thinking was behind it.

Flex24_MagicCubeflat

Flex24_MagicCubepackaging

Flex24_MagicCubesticker

Flex24_MagicCubelabel

Flex24_MagicCubedisc

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