I was commissioned by BT Sport to make a zoetrope for use in a video for the Champions League football final on August 23rd. The video is for a new song from Doves‘ forthcoming album and the zoetrope would be intercut with footage of them performing in front of an old carousel with footage from clips on the discs zooming into full frame. I worked closely with Creative Lead Andrew Maddox to pull together clips and make sure the discs best represented what they needed (I know absolutely nothing about football!).
During the August heatwave weekend I literally sweated over a hot computer and emerged Monday morning with not one but four zoetropes from the footage they’d given me. These were then refined over the next two days and then printed 12″ size before being stuck down to vinyl discs and filmed on a turntable with digital versions animated in After Effects. Sadly they didn’t make the final cut in the end. Gutting, but here they are for you anyway.
I think I’m cursed with zoetropes this year. Despite being asked to do more than ever, the lot I did back in January for an unnamed artist went unused after he wouldn’t pay me. A second (very exciting) one should be happening but stalled when lockdown hit, a third design for Pendulum was passed over as they decided to go with their original design and now this. Two that I did for the group Peninsula‘s album got stalled by the Covid shutdown but are now happening thankfully.
BT Sport did a great job on the final video though
Here are the discs before they spin and animate
